

This was a large scale visual identity package for a client's branding because her need for day & night variation of the logo. This is for a big interactive theatrical experience in Helen, Ga next year. Excited for her project and I hope she gets the sponsors she needs. Her vision of the whole thing with already a location, performers, & a taste of the experience is spectacular.







Above is some of the assets created for this project once we wrapped up the logo and logo colors/brand colors. These assets were designed for cover photos, profile photos, backgrounds, icons, two social story promos, and one pitch deck template. When a client comes to me for my Visual Identity packages I make sure it is catered to their needs. Example, this client I found out did not really need a whole stationary part of the package which I normally do. We ended up trading that part out for a Canva pitch deck layout template. Im unable to show the pitch deck but some of the assets above were used in it.



The first image is the original logo spread so you can see where it began and ended. This client was excellent at giving me the details of what she wanted, so the execution was on point. I love doing visual identity packages.